Title :- Marketing School - Digital Marketing and Online Marketing Tips
Release Date :- 2024-10-14
Artist Name :- iHeartPodcasts
Genre Name :- Marketing
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Can you actually get big business deals from YouTube?, and 1.2M tweet with nothing to show
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What you can learn from Nike and Starbucks' new CEOs
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Effective Leadership in Agency Management
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The Secrets of YouTube Marketing
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Mastering Testing Methodologies for Affiliate Marketing
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SEO Challenges for SMBs and Content Strategy
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Partnership Strategies for Agency Growth
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How To Systematize Referrals and AI Integration
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YouTube Launches 'Hype' to Incentivize Small Creators
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The Genius of Amazon Owning The Washington Post
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The Marketing Trick That Gave Trump a HUGE Edge Over Kamala
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MrBeast, Logan Paul & KSI’s Epic Collab: Genius Yet Controversial?
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The Money in Marketing AI is in the Ugly, Not the Sexy
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Agency Tools on the Bleeding Edge
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The Marketing Playbook Behind the $200M Company, Dude Wipes
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AI in ads divide consumers, Should you constantly be making tweaks after algorithm updates?, and Perplexity is running ads during Monday Night Football
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Exploring OnlyFans P&L (Profit and Loss)
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Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t
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Should you be spending big money to attend marquee events?, Is LinkedIn or X more powerful?, and How we speak on multiple topics per year at live events
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The Ultimate Strategy Showdown for Traffic, Retargeting, and Referrals
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Why shorts can crush your YouTube longform performance, People who say there is no such thing as bad press is wrong, and Why business acquisitions CRUSH paid media
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SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more
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The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong
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The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster
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What Eric learned from a guy $800m in debt, Lessons learned from Robert Kiyosaki (Rich Dad, Poor Dad), and Spraying your advertising everywhere isn't a guaranteed way to win; it's a guaranteed way to burn money
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Agency Acceleration: LinkedIn Strategy, Client Retention, and Offers
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Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools
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Google's new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more
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You're not Elon Musk - be careful with what you say, it will affect your marketing, Adidas performance marketing didn’t work, and When will businesses start booming again? What we are seeing in the ad industry
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How Meta AI got 400M monthly active users/40M daily active users, and The $1 trillion dollar business with a crappy website
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Should you invest in real estate?, $50M offer > $1B offer?, From $1B to $600K - Cameo's downfall?, and Your business is only worth what someone is willing to pay
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Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner
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Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM
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Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years
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How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more
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The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms
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Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal
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The Role of Referrals and Networking in Agencies
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Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles
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The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss
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MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?
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How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month
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How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC
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Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI
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Lessons Learned from Analyzing 3000 Landing Pages Pt. 2
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Lessons Learned from Analyzing 3000 Landing Pages Pt. 1
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Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies
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Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth
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Profit Strategies for Agency Owners: Should You Distribute or Reinvest?
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Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools
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Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more
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Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more
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What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?
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The Meta, Microsoft, and Google arms race, How Microsoft Teams crushed Slack like a cockroach, Why you should go wide and narrow with your social content, The secret organization that Steve Jobs created in Apple, and more
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Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained
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OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall, Prediction: Social media will change in 2025 because of disinformation, and UBI experiment fails
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How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim, Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?, and The businessman at bay
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The stock market crash creates a marketing opportunity, What will happen to marketing as interest rates drop?, and The difference between Donald Trump & Kamala Harris' marketing
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Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing?
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The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams
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Making Your Creative Agency Attractive for Acquisition
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MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
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The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur
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CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive
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How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more
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Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?
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Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others
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Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more
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Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more
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Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers
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Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally
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Strategies to Land $5M+ Clients in Luxury Home Building
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How big agency M&A and hiring works, and World's richest man on being a 'working boss’
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How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
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Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
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How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
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Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)
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Unlock $1M Revenue: Proven Strategies for Agency Success
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Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
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Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
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Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
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Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy
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Don’t Create a Personal Brand If You Want to Do This as an Agency Owner
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Neil Patel and Eric Siu's Biggest Business Mistakes
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Why e-commerce and UGC are crushing for SEO while affiliate sites are dying, and MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)
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How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
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The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
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Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
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Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more
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Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
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Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks' 7-month turnaround
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Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote, California's $22 minimum wage backfires, and Are 4-day work weeks a good idea?
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Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”
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The #1 Strategy to Break $1M as an Agency Owner
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Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
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2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
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Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
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96% of sites ranking in top 10 have 1000+ links
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Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more
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8-Figure Bootstrapped Agency Blueprint
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