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The Practicalities of Combining Brand and Sales
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Nerd Alert: The Power of an "Underdog" Brand
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How to Capitalize on Live Sports Season
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Nerd Alert: How AI Reveals Hidden Consumer Preferences
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How Marketing Earns Respect in the Boardroom with Kimberley Gardiner, CMO at Tractor Supply
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Nerd Alert: Do Most New Products Really Fail?
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The Problem with "Purpose" with Nick Asbury
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Nerd Alert: When Ads Make Us Cringe
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Building Brands That Buyers Remember with Jenni Romaniuk
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Nerd Alert: What Makes an Ad Authentic
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What Behavioral Economics Misses About Real-World Marketing
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Nerd Alert: First Impressions Are Everything in Advertising
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Branded House vs House of Brands: What the Research Recommends
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Nerd Alert: When Brand Nicknames Help or Harm
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The Science of Budget Setting
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Nerd Alert: How Advertising Builds Brand and Sales Simultaneously
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The Forgotten Half of Growth: Physical Availability Explained
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Nerd Alert: What Marketers Get Wrong About Their Own Brands
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Where Did All the CMOs Go?
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Nerd Alert: Why Your Hyper-Targeted Ads Might Be a Waste
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The Brand Metrics That Matter with Kantar's Mary Kyriakidi
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Nerd Alert: When Being Simple Hurts Your Brand
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How Brands REALLY Grow with Dale Harrison
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Nerd Alert: Don't Age Out Your Audience
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The Dangers of "Wrong-Termism" with Liam Moroney
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Nerd Alert: Why Every Brand Needs a Sonic Logo
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Selling in Marketing Effectiveness with Simon Peel
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Nerd Alert: Rituals as Brand Strategy
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How Does Advertising Actually Work?
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Nerd Alert: The Cost of Going Dark
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When AI is Your Buyer with Jonathan Elfreich
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Nerd Alert: Why Animals Work in Ads
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From the Archive: The Battle for Effectiveness with Mark Ritson
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Nerd Alert: The Psychology of Brand Breakups
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The 95/5 Rule: Rethinking Reach and Timing
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Nerd Alert: When Does Retargeting Work?
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Marketing's Dangerous Defaults with Matt Maynard
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Nerd Alert: To ESOV and Beyond
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Marketing Effectiveness on a Budget
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Nerd Alert: Do Consumers Actually Want Privacy, or Just Better Ads?
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Everything Works at Zero with Jordan Rossler
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Nerd Alert: How Marketing Varies by Digital Platform
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When It's Time to Invest in "Brand"
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Nerd Alert: The Bayesian Marketing Attribution Model
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Marketing Moves That Win in a Downturn
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Nerd Alert: How AI Will Change Marketing Structures
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The Differentiation vs Distinctiveness Debate
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Nerd Alert: Does Creative Consistency Matter?
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What Marketers Get Wrong About Targeting
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Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions
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The Louder You Are, the More You Grow: Why ESOV Still Works
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Nerd Alert: The Power of Creative Advertising
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The New Rules of Great Video Creative with Steve Babcock
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Nerd Alert: The Science Behind Emotional Advertising
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The CTV Hype Cycle: Separating Fact from Fiction
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Nerd Alert: Why Humor Wins in Advertising
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Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf
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Nerd Alert: The Psychology Behind Direct Mail Performance
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The Potential of AI Video with Seth Woodall
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Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty
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Marketing Like a Challenger with Chuck Hengel
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Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance
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Great Marketing Tells Great Stories
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Nerd Alert: Brand Awareness vs Brand Salience
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Synthetic research vs human insights in marketing
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Nerd Alert: The Problem with Last-Touch Attribution
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How Category Entry Points Shape Buying
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Nerd Alert: How Media Channel Combinations Impact Performance
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Why Digital Advertising Is Failing Marketers with Bob Hoffman
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Nerd Alert: The Extraordinary Cost of Dull
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The Effectiveness Principles You Need to Know
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Nerd Alert: What Makes a Great Super Bowl Ad?
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How to Spot Effective Super Bowl Ads
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Nerd Alert: Digital vs. Traditional Advertising
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The Art and Science of Creative Effectiveness
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Nerd Alert: How Cultural Imprinting Accelerates Brand Growth
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The Truth About Agency Models
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Nerd Alert: How Advertising Improves Pricing Power
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Secrets to TV Advertising Success
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Nerd Alert: How Effective is Paid Search?
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Marketing Predictions for 2025
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Nerd Alert: Why You Should Invest in Attention
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The Most Effective Brands of 2024
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2024's Marketing Wins and Fails
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Nerd Alert: How Consumer Behavior Has Changed
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The Truth About AI in Marketing with Shelly Palmer
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Nerd Alert: Gender Stereotypes in Advertising
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Marketing's Role in Product with Jaime LaMontagne
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Nerd Alert: The Effect of Weather on Consumer Spending
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When Does Ad Fatigue Actually Matter?
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A B2B Marketing Masterclass with Jon-Erik Valetti, Head of Marketing at CARFAX
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Nerd Alert: The "IKEA Effect": When Labor Leads to Love
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Building The “Brand” Case with Tory Pachis, SVP of Marketing at Amica Insurance
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Nerd Alert: Why Do Brands Cause Trouble?
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How Brand Wins in an AI World with Lena Waters, CMO at Grammarly
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Nerd Alert: Loyal Customer or Repeat Purchaser?
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Optimizing Your Media Mix with Richard Kirk
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Nerd Alert: The Effectiveness of Fear
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The Truth About Marketing Effectiveness with Peter Field
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Nerd Alert: How Brand Investments Drive Market Value
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